Frida Kahlo Barbie launched to celebrate International Women’s Day

Happy International Women’s Day!

Frida Kahlo Barbie for IWD18

Mattel have announced that they are honouring seventeen women role models by creating them in doll form as part of their ‘Shero’ range, have unveiled the series in time for International Women’s Day 2018.

International Women’s Day, despite being co-opted as a marketing opportunity by a huge corporation that has profited from perpetuating gender stereotypes, celebrates the cultural, political, economic and social achievements of women which have been overlooked.

A European-ised Frida Kahlo with plucked monobrow is included in role call of ‘Sheroes’ which also include aviator Amelia Earhart.